In this episode, host Kevin Rosenquist welcomes trademark attorneys Holly McFall and Melissa Jeda from Secure Mark Legal to discuss an essential topic: What should you ask before hiring a trademark lawyer? Whether you’re a startup, a growing business, or someone looking to protect your brand, this conversation will help you decide to choose the right legal partner.

[00:01] Introduction to the podcast and today’s topic
[00:16] Meet the guests: Holly McFall and Melissa Jeda
[01:17] Why working directly with a lawyer matters
[02:28] What is a comprehensive trademark search?
[04:49] The difference between DIY searches and professional searches
[06:20] Common law rights and their implications for trademarks
[07:14] Understanding “trademark mills” and what they offer
[09:44] Recent changes in USPTO regulations and fees
[12:22] How AI impacts the trademark process and potential risks
[13:26] Specimen requirements and avoiding rejections
[15:10] Tips for identifying reputable trademark services

Securing Your Brand is your go-to podcast for everything related to protecting your creative assets. Whether it's trademarks, copyrights, or intellectual property, we bring you expert advice and actionable insights to safeguard your business, your brand, and your future. Hosted by Kevin Rosenquist, we simplify the complexities of intellectual property law so you can focus on building your empire with confidence.