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My guest today is Jacob Haddad, CEO of accuRx, a London-based company working on a platform that brings patients and healthcare teams together.

The accuRx story is fascinating. After struggling with their initial idea right out of Entrepreneur First, they pivoted, captured over 90% of the primary care market in the UK, and raised a round from some of the best funds in Europe, including Atomico and LocalGlobe.

During this conversation we cover:

• Why healthcare is a communication industry and the underlying incentives that drive it
• The non-obvious impact of COVID-19 for health tech
• The early years of accuRx, going through Entrepreneur First and the pivot into messaging
• How they optimize hiring for diversity, their unique culture and their product development process

Jacob and I had this chat a couple of months ago, during the early phases of the lockdown, but it is more relevant than ever. I hope you enjoy it as much as I did.