My guest today is Jacob Haddad, CEO of AccuRx, a London-based company working on a platform that brings patients and healthcare teams together.

AccuRx started in 2016, raised a $9m Series A from Atomico and LocalGlobe in 2019 and has grown tremendously since then.

I had Jacob on an earlier episode of the podcast but today's conversation is completely different.

Jacob has a very deliberate approach to running accuRx so this episode is absolutely packed with tactical advise on how to start, build and run a company.

We cover everything:

• the accuRx’s origin and early days.
• how Jacob uses curiosity and first-principles to solve problems
• The importance of optimizing hiring for Values and Culture.
• Why having an obsession with the end-user is key for companies working on an industry such as healthcare.
• the AccuRx product development process and how it evolved over time.
• and much much more.

I hope you learn as much from this conversation as I did.