Most sales training that works isn’t flashy. It’s not about scripts, superstar closers, or weekend workshops that fade by Monday. In this episode, I’m breaking down the frameworks behind sales training that works — the kind that actually scales, creates consistent performance, and turns average reps into confident closers.

I’ve spent more than a decade building and scaling B2B sales teams across agencies, SaaS companies, and high-ticket offers. And the truth is, most founders don’t have a lead problem — they have a sales training problem. Their reps sound busy, but the pipeline doesn’t move. They chase “talent” instead of building a real sales system that produces predictable results.

In this episode of Sell for Scale, I share three frameworks that separate hype from high performance:

1️⃣ Discovery Training — a five-step process to uncover real buyer motivation. Most sales calls skip rapport, context, and pain, jumping straight to the pitch. When you slow down and dig deeper, your conversion rate skyrockets.

2️⃣ Belief Gap Training — the modern alternative to outdated rebuttals. Every objection is just a belief gap. I’ll show you how to close those gaps so your prospects stop stalling and start saying yes.

3️⃣ Coaching Cadence — the rhythm that keeps skills sharp. Without consistent role-plays, call reviews, and feedback loops, reps forget everything. But when coaching becomes culture, you can finally scale your sales team management with confidence.

These aren’t theories. I’ve seen founders cut turnover in half, double close rates, and add predictable revenue without spending another dollar on leads — all by building sales training that works.

If you’re leading a team, managing a pipeline, or building a sales playbook, this episode will show you how to turn chaos into consistency. You’ll learn how to design a training rhythm that keeps performance high, motivation steady, and sales systems scalable.

This is more than a sales podcast — it’s your playbook for building scalable revenue in 2025 and beyond.

👉 Listen now to learn what makes sales training that works different from the outdated methods holding your team back.