Most founders think they have a sales problem. In reality, they have a B2B revenue problem. Their pipeline looks busy, their reps are making calls, and calendars are full—but revenue stays flat. Forecasts feel like wild guesses, and every month is either a lucky win or a painful miss. That isn’t a sales issue. That’s a sales system issue.

In this episode of Sell for Scale, Dylan Starr reveals how to turn chaotic sales into a predictable B2B revenue system that scales. He calls out the dangers of the “full pipeline illusion,” where activity looks strong but conversion rates are weak, and shows how to build systems that founders can actually trust.

Dylan breaks down the three pillars of predictable B2B revenue:

1. Consistent Pipeline Generation – Why a multi-channel strategy beats single-source dependency, and how to focus on quality over volume. Discover why 50 meaningful conversations drive more results than 500 cold emails and how to keep your pipeline coverage ratio healthy (3–5x your monthly target).
2. Repeatable Sales Process – Why discovery-first selling is the new standard in 2025. Dylan shares how one closer doubled his conversion rate in just 60 days by reframing discovery to close the “belief gap” every buyer experiences.
3. Leadership and Metrics Cadence – Predictable B2B revenue doesn’t come from hustle or hope. It comes from someone owning the system—running weekly deal reviews, coaching reps, and forecasting using leading indicators like show rates and stage progression, not lagging gut feelings.

You’ll also learn why the old sales playbooks fail:

• Founder-led selling that chokes growth after $300K.
• Cheap leads that look good on paper but waste rep time.
• One-call-close tactics that destroy trust and drive churn.

Instead, Dylan shows what works in 2025: a sales playbook built for scaling sales teams, supported by leadership, process, and data.

He shares the story of Jason Capital’s high-ticket B2B pivot, where explosive early sales nearly collapsed the business because they lacked predictability. The takeaway? Sustainable growth comes from boringly reliable B2B revenue systems that can be scaled month after month—not from one-off wins.

By the end of this episode, you’ll know how to:

• Diagnose the real gaps in your sales funnel.
• Build a repeatable sales process that reps actually follow.
• Create leadership rhythms that make forecasting accurate.
• Transform founder dependency into a scalable sales system.

This episode is your roadmap to predictable, scalable B2B revenue growth in 2025.