Al Basiri and Lawrence Lara join us in the debut episode of Sell Me This Podcast to reveal how they're turning the recruitment world upside down with Hammehr Consulting. Imagine a recruitment process grounded in honesty and driven by data, where both candidates and employers benefit from clear metrics and transparency. Learn how Al's journey from psychology to tech and Lawrence's IT leap from Australia to Calgary inspired a vision for a more transparent, data-centric recruitment approach after their pivotal roles at Solvera Solutions and its acquisition by Accenture.
Discover how data-driven recruitment is not just a buzzword but a transformative force shaping candidate experiences and retention rates. Al and Lawrence share how detailed role expectations and transparent communication are essential for building strong relationships with candidates and fostering better matches. They also touch on the emotional aspects of recruitment, the critical role of employer branding, and the importance of conveying a workplace's unique culture to attract the right talent.
We address the traditional hurdles in recruitment, from outdated sales tactics to ethical challenges posed by KPI-driven environments. Al and Lawrence provide insights into the crucial need for a more thoughtful, collaborative approach to recruitment, emphasizing the significance of clear communication and the slow, steady development of trust. Navigate through the complexities of recruitment fees and methodologies to identify agencies that add real value. Through their experiences, they advocate for a recruitment process that genuinely benefits all parties involved, setting a new standard for the industry.
Find Al and Lawrence at:
https://www.linkedin.com/in/albassiri/
https://www.linkedin.com/in/lawrence-lara-134411b3/
https://www.hammehr.com/
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Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.
If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca
This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the ent

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.
If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca
This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.
Find the team at Social Launch Labs at:
www.sociallaunchlabs.com