SEMANTIC SEO PODCAST showcases Luis Salazar Jurado and Koray Tuğberk GÜBÜR in this episode because the goal is to show how semantic SEO works in real projects, not in theory slides. Luis Salazar Jurado is positioned as a leading practitioner in the Holistic SEO community because he has moved from developer to technical SEO to semantic SEO and produced repeated case studies that prove the framework works. Koray Tuğberk GÜBÜR presents his own methodology through Luis Salazar Jurado’s results because real data carries more weight than influencer talk.

The conversation explains how Luis Salazar Jurado discovered Koray Tuğberk GÜBÜR’s framework from a single YouTube testimonial and changed his learning process because the instruction to stop, reread, and connect the dots forced deeper understanding of each concept before moving on. The episode shows how Luis Salazar Jurado trained in house copywriters at an insurance brand to adopt semantic SEO because he framed changes as opportunities, not orders, which increased buy in and long term execution. Negative ranking states, brand search demand, and long term decline are unpacked because many brands only pay attention to SEO once traffic is already falling.

SEMANTIC SEO PODCAST dives into cost of retrieval, JSON LD, schema graphs, layout design, micro semantics, and distributional semantics because lowering processing cost and clarifying meaning gives sites an edge in rankings and re rankings. Luis Salazar Jurado walks through insurance and real estate case studies where impressions, clicks, and top three keywords compound over years because structured semantics, brand work, and patient iteration align with how search systems actually work. The episode closes with three principles for new SEOs. Be patient. Stay open to new ideas. Do not move forward until the framework makes sense and you have tested it on real pages.