Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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S1E6: Music Streaming's Clash for Teen Market Share
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Manage episode 341184594 series 3095490
Content provided by Josh Kindler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Kindler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Host Josh Kindler dives into a new sub-series of Sense on the Dollar, examining the teen-oriented marketing strategies of two rival companies. Here, he discusses Spotify and Apple Music, and the tactics each use to bring teens to their service. Finally, he draws a conclusion based on their marketing campaigns on which is doing a better job appealing to teenage and millennial customers.
…
continue reading
9 episodes
M4A•Episode home
Manage episode 341184594 series 3095490
Content provided by Josh Kindler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Kindler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Host Josh Kindler dives into a new sub-series of Sense on the Dollar, examining the teen-oriented marketing strategies of two rival companies. Here, he discusses Spotify and Apple Music, and the tactics each use to bring teens to their service. Finally, he draws a conclusion based on their marketing campaigns on which is doing a better job appealing to teenage and millennial customers.
…
continue reading
9 episodes
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