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John Iwuozor shares the importance of starting to build your brand authority and direct audience relationships now.

Talking points include:

Why is brand authority so important?

Why are direct audience relationships so important?

Why does brand recognition get you cited in AI answers?

Why does this keep you top-of-mind when traffic from search declines?

Why does this drive sustainable revenue growth?

How do you measure the impact of this?

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500 episodes