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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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It’s not only SEOs in larger organisations that now have a greater requirement to understand and relate to business leaders. This is becoming increasingly important for independent SEO consultants, too.
Adrijana says: “Acquiring high-paying SEO clients requires a different approach that a lot of SEOs are not talking about.”
Why does it require a different approach, and what does that approach look like?
“When you want to move from full-time SEO to freelancing SEO, or get your own clients on the side, most SEOs are not thinking about the fact that it’s a completely new skill. You already have SEO experience and knowledge, but when you want to get a client, that is a business skill, which you probably haven't developed yet.
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