Manage episode 493182991 series 3656897
Welcome back to SEO Unlocked, the Gil Media Growth Show! Episode 14 tackles the devastating "Great De-Indexing" crisis that began May 26th, 2025 - where sites lost up to 50% of their indexed pages overnight.
Key Topics Covered:
- The shocking scale: Sites vanishing from Google search results entirely
- Root causes: Technical errors, content quality issues, and JavaScript rendering problems
- The 6-step recovery framework that actually works
- Advanced strategies for penalty recovery and manual action responses
- Real case studies: 200% traffic recovery and lessons learned
Recovery Framework:
- Diagnose First - Use Google Search Console as your digital X-ray
- Technical Detective Work - Fix noindex tags, robots.txt, and redirects
- Content Quality Audit - Brutal honesty about value and uniqueness
- Infrastructure Overhaul - Security, speed, and mobile-first design
- Resubmission Process - Strategic use of URL inspection tool
- Monitor & Learn - Track progress and prevent future issues
Major Insights:✅ Recovery is possible - sites often emerge stronger than before✅ Quality over quantity is now mandatory for indexing✅ Mobile-first and Core Web Vitals are critical indexing factors✅ EEAT (Experience, Expertise, Authority, Trust) determines survival
Crisis Management Timeline:
- Hour 1: Don't panic, assess damage
- Day 1: Fix obvious technical issues
- Week 1: Deep dive investigation
- Month 1: Systematic reconstruction
Build resilient online presence with professional custom website development and optimization and proven comprehensive on-page SEO strategies. Implement effective automated lead qualification systems to maximize recovery results.
Subscribe to SEO Unlocked for more crisis recovery strategies and future-proofing insights!
14 episodes