Using the Right Words: How Copywriting Builds a Better Architecture Brand

In this episode, Mark R. LePage talks with award-winning copywriter Larry Lindner, opening the door to a conversation many architects overlook: why the right words matter just as much as great design. Larry explains how strong storytelling helps architects stand out in a crowded market and connect with the clients they want to serve.

As the conversation unfolds, Larry shares the biggest communication mistakes he sees architects make and how simple shifts in messaging can dramatically change how a firm is perceived. He also breaks down what editors look for when publishing architect-written articles and why authentic narratives easily outperform generic marketing language. Furthermore, Mark and Larry discuss how AI can support, not replace, a strong human-driven voice.

Listeners will walk away with practical steps they can apply today. From tightening up website copy to pitching a story to a magazine, Larry outlines clear actions to strengthen any firm’s brand. Even small improvements in communication can build trust, deepen relationships, and fuel long-term business growth.

This week at EntreArchitect Podcast, Using the Right Words: How Copywriting Builds a Better Architecture Brand with Larry Linder.

Learn more about Larry at Larry Linder and connect with him on LinkedIn.

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