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Content provided by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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AI to Create a Full Marketing Campaign in 20 Minutes with Nathan Schlaffer

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Manage episode 414189445 series 2429760
Content provided by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage.


Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.


What You’ll Learn:

  • Challenges in B2B marketing that led to creating Marketing Mate
  • Marketing Mate as an AI platform for B2B marketing
  • The LEAD framework for buyer-centric AI
  • Personalizing AI content for your specific buyer personas
  • Example of a prospect email sequence formatted for AI
  • Having Marketing Mate handle prompts instead of the user
  • Feeding AI with source data instead of letting it make up facts
  • Using AI to create consistent messaging across the organization
  • Enabling sales teams with AI-generated content and assets

Connect with Nathan Schlaffer:

Resources


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

522 episodes

Artwork
iconShare
 
Manage episode 414189445 series 2429760
Content provided by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage.


Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.


What You’ll Learn:

  • Challenges in B2B marketing that led to creating Marketing Mate
  • Marketing Mate as an AI platform for B2B marketing
  • The LEAD framework for buyer-centric AI
  • Personalizing AI content for your specific buyer personas
  • Example of a prospect email sequence formatted for AI
  • Having Marketing Mate handle prompts instead of the user
  • Feeding AI with source data instead of letting it make up facts
  • Using AI to create consistent messaging across the organization
  • Enabling sales teams with AI-generated content and assets

Connect with Nathan Schlaffer:

Resources


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

522 episodes

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