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In this episode, Carlos Gonzalez de Villaumbrosia interviews Dheerja Kaur, Chief Product Officer at Hims & Hers, the publicly traded health and wellness platform with a market cap of over $10 billion and more than 3 million active users across its Hims and Hers consumer brands.
At Hims & Hers, Dheerja is building the future of preventative care by combining diagnostics, clinical guidance, and personalized treatments—all delivered through a consumer-grade digital experience. From healthcare to fintech, Dheerja breaks down how PMs can master regulatory nuance without sacrificing speed or UX, why pairing product with clinical and compliance experts is a superpower, and how to turn constraints into differentiation through org design, platform thinking, and data.

What you’ll learn:
– Why product leadership in regulated industries requires a different kind of PM muscle.
– How Hims & Hers is expanding from transactional treatments to full-stack preventative care.
– The rationale behind maintaining two separate apps—and how that unlocks personalization at scale.
– How AI is powering internal tools, treatment plans, and personalized health journeys.
Key Takeaways :point_down:
– Building for Impact, Not Just Efficiency: Why Dheerja prefers mission-driven industries that improve lives over “fun” products.
– Product Meets Clinical: How Hims & Hers pairs PMs with in-house physicians to co-create treatment and diagnostic experiences.
– From Health Stack to Health Loop: Why continuous testing, personalized treatments, and AI-powered insights are the future of digital health.

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Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Dheerja Kaur

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Chapters

1. Into (00:00:00)

2. Podcasting Challenges and Guest Experiences (00:00:10)

3. Transitioning to Hims and Hers (00:02:20)

4. Building Products in Regulated Industries (00:03:53)

5. Consumer Expectations in Digital Products (00:06:35)

6. Designing for Education and Empowerment (00:08:27)

7. The Unique Approach of Hims and Hers (00:09:20)

8. Trade-offs in Dual Branding (00:11:32)

9. Future Vision for Hims and Hers (00:16:48)

10. Product Expansion Strategies (00:18:47)

11. Holistic Health Approach (00:21:45)

12. Diagnostics and Personalized Care (00:25:19)

13. Market Expansion Considerations (00:31:09)

14. Team Structure and Collaboration (00:35:20)

15. AI Integration in Healthcare (00:40:19)

16. Navigating Competition with Amazon (00:42:00)

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