Illuminated Lighting Design. What's all about? In this episode, recorded during ISE 2025 in Barcelona Spain that also appears on the AV Trade Talk pod, Katye chats with Lynne Stambouly, The Light Lady, and Bruce Clark, who together are part of a new collective — Illuminated Lighting Design — about their professional lighting design services now available to integrators, designers, architects, property managers and homeowners. Not only do Lynne and Bruce share details of that offering, but they also provide valuable insights and many humorous illustrations about the challenges that exist in getting lighting right. How can that be translated into a new or expanded service offering for those in the design-build-integration community? Tune-in and learn more!