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What It’s About
Can calming coloring pages move from hobby sales to major licensing contracts??
Notes from Chris
Episode 3205
Adult coloring isn’t a fad; it’s clinically studied anxiety relief. Wellness apps scramble for daily “engagement loops”—breathing timers, journaling prompts, and yes, coloring screens.
Today’s guest’s ornate mandalas already sell retail, but B2B licensing could 10× her revenue in one transaction. The leap from Etsy vendor to content partner means thinking like a media studio: bundles, usage rights, and ROI metrics. Let’s craft that bridge.
“During pandemic lockdowns I started drawing intricate mandalas, scanned them, and opened an Etsy shop selling printable coloring pages. They sell steadily at two or three bucks each, but it takes a lot of $2 sales to pay rent. I’ve noticed meditation and mental-health apps adding coloring features for user engagement, and that gave me an idea: instead of retail PDFs, could I license entire bundles to those platforms? I have no clue how to price that, what usage rights to offer, or even who to pitch. How does bulk licensing actually work?”
Listen to today’s episode to learn more…
SEE ALSO:
- Catholic Designer Creates Stylish Apparel Line: What shall it profit a man to gain the whole world but not sell any t-shirts? This designer cast his bread upon the waters and ended up with a profitable fashion line.
- Seattle Couple Creates New “Income LiveStream”: When a married couple runs into logistical problems at their wedding, it leads to an innovative service that other engaged couples need during the pandemic.
- Role-Playing Pastor Rolls The Dice On $2800/Month Hustle: Listener success story! This Presbyterian minister turns to his lifelong interest in role-playing games to set up a sustainable second income source.
Inspiration is good; inspiration combined with action is better. Now get back to work!
Yours in the revolution,
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To infinity and beyond,
Chris Guillebeau
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