How can integrating brand and demand marketing lead to sustainable growth?

In this episode of The Hard Corps Marketing Show, I sat down with Agatha Asch, Vice President of Marketing at ABC Fitness and a seasoned marketing leader. Agatha shares her insights on the importance of integrating brand and demand marketing, stressing that all marketers should stay focused on growth and revenue targets. She also discusses the common pitfall of shiny object syndrome and why continuous experimentation and iteration are crucial for long-term success.

Agatha emphasizes the value of a strong feedback loop between marketing and sales, the role of calculated risks in marketing, and the incredible potential of AI tools to drive future marketing innovations. Drawing from her extensive experience across both large and small brands, Agatha offers expert tips on resource management and how to effectively prioritize marketing efforts.

In this episode, we cover:

• The importance of integrating brand and demand marketing for growth
• How to avoid the trap of shiny object syndrome
• The power of continuous experimentation and iteration in marketing strategies
• Why a feedback loop between marketing and sales teams is crucial
• Effective resource management and prioritization strategies

If you're looking for actionable insights on how to elevate your marketing strategy and grow your brand, this episode is packed with valuable advice you won't want to miss!

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Connect with Agatha:

• LinkedIn: https://www.linkedin.com/in/agathaasch/
• Company website: https://abcfitness.com/
• Twitter: https://twitter.com/agathaasch

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• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• Youtube: https://youtu.be/AfWjrweba9w

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