In this captivating episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley and co-host LA Williams sit down with Jacob Garza, a rising star in the automotive sales industry, to uncover the secrets behind his incredible success. From starting as a BMW service valet to now consistently selling 46 cars in a month, Jacob’s story proves that success leaves clues—and he’s here to share them with you!

"Success leaves clues. That's part of the reason why we created this podcast is the mission is to get the information from the people that have it and give it to the people that need."

Jacob dives into the essential components that fueled his rise, including CRM systems, product knowledge, and his mastery of data mining and equity mining. Learn how Jacob uses these tools to stay ahead of the curve and drive sales in the competitive high-end automotive market. He also discusses the art of building lasting customer relationships and why mastering proactive outreach is a game-changer.

"Average is the enemy. You need to go in there and just try to be the very best you can be."

Whether you're new to sales or a seasoned pro, this episode is packed with actionable advice on evolving your approach and never settling for the status quo. Jacob’s story is a testament to the power of continual learning and self-improvement, both of which are key to dominating the automotive sales game.

Don’t miss this episode—Jacob Garza’s journey could be the inspiration you need to take your sales to the next level!

Key Takeaways:

✅ Foundation in CRM and Data Management: Success in sales hinges significantly on mastering customer relationship management systems and leveraging data mining and equity mining tools.

✅ Importance of Product Knowledge: Having an in-depth understanding of automotive products strengthens sales pitches and enhances customer interactions, particularly in high-line vehicle sales.

✅ Strategic Campaigning: Proactively running targeted campaigns, such as those focusing on lease retention and warranty expiration, provides lucrative opportunities for repeat business.

✅ Referral and Customer Relationship Building: Maintaining strong connections with clients leads to higher repeat business and referrals, crucial for sustained sales success.

✅ Continued Learning and Adaptation: Emphasizing a growth mindset and continual self-improvement, Garza illustrates the value of learning from industry leaders to foster success and mentorship within the field.

About Jacob Garza Jacob Daniel Garza wears many hats — literally and figuratively. He’s a family-first, high-performance sales professional based in Houston, Texas. A Senior Client Advisor at BMW of West Houston, he’s a proud father of three, devoted husband, uncle to many, and doodle dad. Known for always rocking a Houston sports hat — every day, on the showroom floor — Jacob is part of a greater hat community in the Houston area and is a die-hard fan who never misses a big game.

He credits the car business with saving his life, but becoming a father gave him purpose. Since then, he’s transformed into a top producer, helping over 300 families in 2024 and pacing 450+ in 2025, all while chasing time freedom and higher performance. Jacob leads from the front and lives with intention — building a brand, a legacy, and a life rooted in loyalty, servant leadership, and self-discipline.

Ultimately, Jacob challenges listeners to think big and act intentionally — because he is living proof that you are a product of your last 1,000 days. It’s never too late to become who you’re meant to be. Just don’t look up one day and realize that in chasing everything… you lost what matters most.

​​The Key to Mastering the Car Sales Industry: Insights from the Millionaire Car Salesman Podcast

Key Takeaways

• Success in the car sales industry requires mastering product knowledge, understanding customer needs, and building lasting relationships.

• Innovative use of data mining and equity mining strategies can significantly boost sales figures and personal branding.

• Achievement and mentorship go hand-in-hand; utilizing personal success to uplift others creates a thriving, sustainable sales environment.

Mastering the Automotive Sales Process

Within the competitive landscape of automotive sales, many individuals wrestle with prioritizing tasks and managing a burgeoning clientele list. According to Sean V. Bradley, host of the Millionaire Car Salesman Podcast and an authority in automotive sales, a significant pitfall for many is not mastering prioritization and multitasking. He states, "Most salespeople don't know how to deal with multiple things going on. Most salespeople don't know how to prioritize." Failure to manage these skills effectively leads to common missteps like oversight in client follow-up, resulting in lost sales opportunities.

Jacob Garza, a guest on the podcast who has achieved remarkable sales metrics, echoes Bradley's sentiments, emphasizing meticulous CRM management. For Garza, mastery began in the BDC (Business Development Center), where crafting and managing client appointments was vital to his success. "You absolutely need to know your CRM. You need to know how to get the information, how to properly log it," he advises. For those aspiring to excel, particularly in high-pressure sales environments, learning how to track customer interactions and utilizing software efficiently is crucial. CRM platforms not only streamline the sales process but also ensure that no opportunity falls through the cracks, hence proving integral for both seasoned and budding sales professionals.

Harnessing the Power of Equity Mining

One of the more innovative strategies discussed during the podcast is the use of equity mining. Garza champions this practice, emphasizing its transformative impact on his sales approach. "Equity mining is the biggest one for me," he asserts. For him, focusing on customers that are already engaged with the brand and dealership yields higher conversion rates and larger commissionchecks.

By leveraging Automotive Mastermind, a data mining and equity mining tool, Garza proactively engages with clients who have high-paying interest rates or are nearing the end of their warranties and lease terms. He notes, “I'm calling you today to ask you if I can get it off your hands…I would love to offer you top dollar for your car.” This strategic, data-driven outreach can effectively restructure a customer’s financial situation in their favor while simultaneously enhancing the dealership’s turnover. The implication is clear: tools like Automotive Mastermind not only streamline the identification of viable leads but also foster a mutually beneficial transaction landscape for both dealer and customer.

Innovating Through Mentorship and Personal Branding

Garza’s ambition extends beyond individual success, underscoring the importance of mentorship in paving the road for aspiring sales professionals. By developing the Junior Sales Program, he consciously shares his expertise to uplift others, stating, "I wanted to be the person I needed when I was 22, 23 years old." This program illustrates that achievement in sales can also serve as a catalyst for transformative change within an organization and the industry.

Mentorship instills confidence, equips individuals with critical skills, and provides invaluable industry insight—ultimately shaping a dealership that's not only thriving but is also viewed as a beacon of excellence. "You need to optimize your life and optimize your time to do that and only that," Garza admonishes. His approach to personal branding isn’t merely about individual accolades; it’s intrinsically linked to the success he manifests in others. Future-minded individuals in sales are encouraged to emulate this strategy, as it positions them as thought leaders and valuable mentors, fostering a collaborative, growth-oriented culture.

Success in the automotive sales industry is predicated on a mastery of essential skills, innovative use of tools, and a genuine commitment to fostering community within the ranks. Learning to craft and sustain a thriving sales enterprise isn’t merely a matter of technique; it’s an intricate combination of skill, strategy, and empathetic leadership. The conversation between Sean V. Bradley and Jacob Garza in the Millionaire Car Salesman Podcast underscores these points—highlighting not just the how-to of mastering sales, but also why personal excellence and community-building create a legacy of enduring success.

Resources:

Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership’s sales to new heights. Visit www.podium.com/mcs to learn more!

Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.

The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!

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The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!

Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.

Bradley On Demand: The automotive sales industry’s top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!