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Jennifer Koester: How brands are using advertising to complement the viewing experience

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Manage episode 273932594 series 2802403
Content provided by CTAM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CTAM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Consumers want a seamless TV viewing experience, and that includes advertising. As the TV industry evolves, brands, programmers, and operators are becoming increasingly thoughtful in how they're positioned within the consumer’s viewing experience. New technology is making it possible to deliver a seamless, personalized, and measurable ad experience across screens. In this episode, find out how Google enables advertisers, programmers and operators to provide the best ad experience everywhere people are watching.

  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 273932594 series 2802403
Content provided by CTAM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CTAM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Consumers want a seamless TV viewing experience, and that includes advertising. As the TV industry evolves, brands, programmers, and operators are becoming increasingly thoughtful in how they're positioned within the consumer’s viewing experience. New technology is making it possible to deliver a seamless, personalized, and measurable ad experience across screens. In this episode, find out how Google enables advertisers, programmers and operators to provide the best ad experience everywhere people are watching.

  continue reading

55 episodes

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