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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode , Gary meets with Zach Jalbert, a consultant and author of 'SEO for ROI: Navigating Online Authority for AI-driven Customer Experiences.' Zach shares his journey from launching a Wix website to becoming an industry leader in digital marketing. They discuss how AI has reshaped SEO, the importance of building authoritative and unique content, and the necessity of multimedia approaches in modern marketing. Zach also offers insights into maintaining brand authority across various digital platforms and navigating the complexities of AI-driven customer experiences.
00:00 Introduction and Guest Welcome
00:30 Zach Jalbert's Journey to SEO Expertise
02:13 The Evolution of SEO in the Age of AI
04:38 Content Strategy in the AI Era
09:06 The Importance of Video and Multimedia
12:46 Maintaining Authority Across Platforms
23:16 AI in Customer Experiences
30:18 Consulting Services and Contact Information
32:43 Conclusion
43 episodes
