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In this inspiring continuation, Kim Olver sits down with Joan Karstrom, tech entrepreneur and founder of J Code Studio, to explore how Mental Freedom® shapes both her business journey and personal growth. Joan shares how the principles of Mental Freedom helped her move from self-doubt and people-pleasing into clarity, resilience, and authentic confidence.

Together, Kim and Joan unpack what freedom truly means as a business owner, how to stay grounded when comparison creeps in, and why celebrating small wins—like business cards or your first LLC—can fuel long-term success. Joan also highlights the importance of mentoring women in tech, embracing failure as a pathway to knowledge, and appreciating the “GLOW” (Gifts, Lessons, Opportunities, and Wisdom) in everyday challenges.

Whether you’re an entrepreneur, creative, or someone seeking more alignment in your life, Joan’s candid insights will leave you motivated to redefine success on your own terms.

Connect with Joan Karstrom


Catch up on Part 1 of this conversation to hear the beginning of Joan’s Mental Freedom journey.

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201 episodes