Art Fromm: Making Seamless Sales: Bridging Engineering & Empathy in B2B /Ep 4125
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Art recently published his first book, "Making SEAMless Sales," based on twenty-five years of presales and sales enablement expertise after twenty years of industry and sales experience.
The book helps sales professionals in B2B industries increase annual recurring revenue, total contract value, and margin by being laser-focused on client success, from hello to commission.
Art began in engineering and quickly moved into the application space as a customer and implementer of technology. Art was recruited into a presales role at a major software company, leading to sales and sales management positions. In 1999 Art transitioned to sales enablement and subsequently worked for a global learning company for 3 years. In 2009 Art founded his own company, Team Sales Development.
One of Art's outstanding successes was implementing a sales transformation program for a global electronics manufacturing outsourcer that resulted in them garnering a 22% increase in bookings in the first two years and increasing their win rate by sixteen points. Art has been working with this client going on twenty years.
Art's sales transformation portfolio delivered virtually, in-person, and in large group environments consists of workshops and seminars for presales and sales professionals, including Consultative Selling, Opportunity Management (with SFDC and D365 App), Selling to Executives, Customer Buying Process, Financial Selling, Great Demo!, Doing Discovery, Webinar Mastery, Core Strengths, and Negotiation.
Skills to name a few.
Art holds a Bachelor of Science in Mechanical Engineering and studied Adult Learning Principles through Friesen, Kay, and Associates. Art lives north of Pittsburgh in Mars, PA, and enjoys spending time with his spouse and family, traveling for business and pleasure, working on remodeling projects, and helping family and friends.
For more information, please visit:
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