On this week’s episode of Startup to Storefront, we’re joined by Denis Asamoah, cofounder of @forvrmood—a brand that has quickly become synonymous with luxury self-care.

Together with his partner, Jackie Aina, Denis set out to create a brand that not only delivers high-quality candles but also represents authenticity, individuality, and inclusivity in the lifestyle space.

Forvr Mood began with a vision to bring joy and comfort into everyday routines. From their carefully curated scents to their premium packaging, the brand has redefined what it means to invest in self-care. But building a brand like Forvr Mood wasn’t without its challenges. In this episode, Denis takes us behind the scenes, sharing the ups and downs of their entrepreneurial journey.

Here’s what you’ll learn:

• How Denis and his team faced and conquered entrepreneurial fears while building a standout brand

• How Forvr Mood sold an incredible 20,000 candles within hours of launching

• How they developed the perfect pricing strategy that balances accessibility with luxury

This is an inspiring conversation about resilience, vision, and creating a brand that lights up lives—literally and figuratively. Whether you’re a budding entrepreneur or just love a good success story, this episode is for you.