This week on Startup to Storefront, we’re talking luxury spirits, bold branding, and storytelling with the team behind Wilde Irish Gin.

Co-founder Stuart Hall launched Wilde Irish Gin in 2021 with the vision of creating a premium Irish spirit that blends heritage, artistry, and unforgettable flavor. With a background in entertainment, marketing, and tech, Stuart brings a fresh perspective to a centuries-old category.

Joining him is Billy Ray, a legend in the spirits world and Wilde’s Brand Director. From leading global campaigns for Ciroc and Woodford Reserve to launching award-winning mixer brand Mixwell, Billy’s mission has always been the same: create unforgettable experiences, not just drinks.

In this episode, we talk about:

• Building a luxury gin brand from the ground up

• Why storytelling matters in the spirits world

• The intersection of flavor, culture, and identity