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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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The holiday season keeps starting earlier and stretching longer. That means brands can’t just focus on Black Friday and Cyber Monday anymore — they need a strategy that carries through continuous deal weeks. In this episode of The Ad Project, Joe Shelerud and Maarja Hewitt walk through a 7-step Q4 checklist:
- Budget pacing across a longer season
- Inventory planning and forecasting
- Creative testing with urgency messaging
- Strengthening full-funnel advertising
- Monitoring competitors and share of voice
- Expanding beyond Amazon to Walmart & Target
- Measuring and adapting with AMC
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