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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In episode 164 of The Ad Project, Joe Shelerud (CEO) and Matt Wiklund (CTO) break down how to select the right KPIs for your Amazon advertising strategy—whether you’re selling high-ticket one-time purchases or repeat-consumable goods. They explore how ROAS, TACoS, new-to-brand metrics, and customer acquisition costs should flex based on your brand’s goals and product lifecycle.
🔑 Key Takeaways:
- ROAS isn’t always the north star—context is key.
- TACoS is your go-to for measuring incrementality.
- New-to-brand ROAS and CAC matter more for consumables and repeat-purchase brands.
- Use LTV analysis to identify your highest-impact gateway products.
👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
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