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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Recorded live at Amazon Ads unBoxed, Joe Shelerud talks with Meredith Goldman, Director of Media Enablement at Amazon Ads, about the newest innovations across DSP, AMC, AI-driven creative, and audience expansion.
They explore how Creative Agent and Ads Agent are lowering barriers for advertisers, how advertisers can use AI without replacing human expertise, and how AMC is becoming the central hub for measurement and optimization across the full funnel.
Key Takeaways:
- How Amazon is using AI to democratize advanced advertising tools
- Creative Agent’s role in scaling personalized, high-performing creative
- Ads Agent’s natural-language recommendations for audience and campaign optimization
- Why Deal Builder will accelerate access to premium supply
- How AMC connects signals across sponsored ads and DSP for deeper measurement
- Why human strategy + AI execution creates the strongest results
- What these updates mean for brands planning 2025–2026 retail media strategies
👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
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