British Columbia Blueberries With Paul Pryce

The Business of Blueberries

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In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Paul Pryce, the new executive director of the British Columbia Blueberry Council. Pryce previously served for nearly three years at the British Columbia Agriculture Council, and is passionate about food security and supporting those who feed our communities. He brings over 15 years of experience in government relations, advocacy, market development and international diplomacy to the Canadian Blueberry industry.

“ We don't want to see people going out of production. We don't want to see bushes being pulled out. So, how do we keep those people in the game? And I think that's encouraging them.” — Paul Pryce

Topics covered include:

An introduction to Pryce and his expertise.
The biggest concerns for Canadian blueberry growers, and how the British Columbia Blueberry Council is addressing them.
An exploration of potential new markets for blueberries.
The current dynamics along the U.S. border, and possible blueberry industry implications in the face of ever-changing global politics.

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