193: 4 Ways to Grow Your Subscription Box Audience on YouTube

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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13d ago 11:24

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Are you posting videos to YouTube but not seeing much traction?

You’re not alone—and you’re not doing anything wrong. But a few small shifts could make a big difference.

In this Friday Fuel episode, I’m breaking down four simple, strategic ways subscription box owners can grow their audience on YouTube—without expensive equipment, complicated editing, or hoping a video goes viral.

Whether you're just getting started or trying to revive a slow-growing channel, these tips will help you show up with purpose and turn casual viewers into loyal subscribers.

1 - Be consistent with what you post on your YouTube channel.

Think of your channel like a favorite show. Your audience should know what kind of content to expect and when to expect it.

Choose video types that work for your subscription box, including:

Monthly unboxings
Behind the scenes
Style guides
How tos/tutorials
Subscriber stories
Q&As

2 - YouTube video titles and thumbnails “sell the click.”

It doesn’t matter how good your video is if you can’t get people to click on it!

Your goal is to grab your audience’s attention and tell them what the video is about. Clarity beats clever when it comes to titles! For thumbnails, faces matter! Use brand colors and faces to capture attention.

3 - Win viewers over in the first 30 seconds.

The longer people watch your videos, the more YouTube’s algorithm rewards you by showing your videos to more people.

Grab viewers' attention quickly and keep them watching by:

Clearly stating what the video is about
Building curiosity
Showing energy and confidence

4 - Tell your YouTube viewers what to do next.

Every video needs a CTA (call to action). Tell viewers what you want them to do next:

Subscribe to your channel
Join your waitlist
Drop a comment
Download a freebie

Your Friday Fuel Challenge

Building an audience for your subscription box on YouTube is all about showing up, standing out, and giving people a reason to stay connected. Your audience will grow, and your confidence will, too. Remember, you don’t need to be perfect—you just need to show up with intention.

Pick one of the four tips from today’s episode and use it in your very next video.

Join me in all the places:

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

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