You Can’t Scale What You Don’t Track: Business Finances Made Simple
Let’s get real: you didn’t start your business to become a full-time accountant. But here’s the truth—if you’re not looking at your numbers, tracking your expenses, or understanding your cash flow, you’re not building a business… you’re building a financial mess.
In this episode of Marketing Matchmaker, I’m joined by small business finance expert Tanya Acumenko, and we’re talking about something most business owners avoid like tax season—your numbers.
Tanya breaks it all down without the boring financial jargon (hallelujah 🙌), and shares the exact steps you need to take to make your finances work for your business, not against it. Whether you’re brand new or halfway to burnout, this is the clarity you didn’t know you needed.
Here’s what we’re covering:
✅ Why most business owners don’t actually know their numbers (and how to fix that)
✅ What really counts as a business expense (yes, even the pen you wrote that idea down with!)
✅ How setting up simple financial processes can save your sanity (and grow your business)
✅ The ROI mistakes you're probably making with your marketing budget
✅ How Tanya’s DIY Business Success Program helps you take control without needing a full-time accountant
If you're tired of feeling lost when it comes to your finances—or you’ve been avoiding them altogether—this episode is your wake-up call.
👉 Connect with Tanya
Get her Cheatsheet: goldenappleagencyinc.com/cheatsheet
Facebook Link: https://www.facebook.com/goldenappleagency
Website Link: https://www.goldenappleagencyinc.com/diy-business
Instagram Link: https://www.instagram.com/businesswithtanya/
You can also listen to the latest Marketing Matchmaker podcast 📲 on
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-matchmaker/id1553792587
Spotify: https://open.spotify.com/show/6TUn2uQlZYvsbZyvUOQFXG
Website: https://www.virtualmarketingexpert.com/marketing-matchmaker-podcast/
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Ready to grow your business, increase your revenue, and scale your impact? Visit YourMarketingMatchmaker.com to learn how we can work together to take your business to the next level.
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