There are many things you need to do to succeed in business, but one of the most important is to stand out. It’s essential if you operate in a crowded, competitive market, as most businesses do. If your business fails to stand out, because your brand, products and services haven’t been differentiated, you’ll just blend into the background and fewer people will know you exist, let alone buy from you. Instead, they’ll buy from one of your competitors, because they believe there’s a very good reason for doing so.

So, how exactly do you make your business stand out in a competitive market? In this episode, on hand to answer this vital question is Dr Chris Endersby, co-founder of London-based brand agency Firestarter. He shares his considerable insight and tips on how to set yourself apart when you operate in a crowded market.

This episode is brought to you thanks to the support of investment platform, Lightyear.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.