Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by BFM Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BFM Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Built in Malaysia to Beat Mailchimp? Meet Enginemailer

45:25
 
Share
 

Manage episode 484217633 series 2926381
Content provided by BFM Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BFM Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What began as an internal tool has grown into a Malaysian-built challenger to Mailchimp. But in a crowded global market, how does Enginemailer really stand out?

According to Fleet Commander Jeffri Shahul Hamid, it starts with unlimited subscribers, a pay-as-you-use model, and tools for both marketing and transactional emails. That’s how his team quietly built a platform now powering half a billion emails a month across 140+ countries.

In this episode, we explore:

  • The 22-year journey from digital and tech agency to SaaS scale-up

  • How Enginemailer gained global traction through AppSumo

  • Why building product before promotion paid off

  • The engine behind their ultra-low churn and organic growth

  • How AI powers their automation, spam filtering, and more

  • What it takes to scale profitably on hyperscalers like Azure

Whether you’re building a SaaS, scaling an SME, or tired of paying more as your subscriber list grows — this is a masterclass in product-led growth. Made in Malaysia.

See omnystudio.com/listener for privacy information.

  continue reading

1749 episodes

Artwork
iconShare
 
Manage episode 484217633 series 2926381
Content provided by BFM Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BFM Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What began as an internal tool has grown into a Malaysian-built challenger to Mailchimp. But in a crowded global market, how does Enginemailer really stand out?

According to Fleet Commander Jeffri Shahul Hamid, it starts with unlimited subscribers, a pay-as-you-use model, and tools for both marketing and transactional emails. That’s how his team quietly built a platform now powering half a billion emails a month across 140+ countries.

In this episode, we explore:

  • The 22-year journey from digital and tech agency to SaaS scale-up

  • How Enginemailer gained global traction through AppSumo

  • Why building product before promotion paid off

  • The engine behind their ultra-low churn and organic growth

  • How AI powers their automation, spam filtering, and more

  • What it takes to scale profitably on hyperscalers like Azure

Whether you’re building a SaaS, scaling an SME, or tired of paying more as your subscriber list grows — this is a masterclass in product-led growth. Made in Malaysia.

See omnystudio.com/listener for privacy information.

  continue reading

1749 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play