100K Users & Counting: BrioHR’s $6.5M Growth Charge

Open For Business

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6d ago 45:35

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With over 100,000 users across 1,000 companies, BrioHR is fast becoming a potential major HR tech player. But how does a Malaysian-based startup take on global giants like Deel and Employment Hero?

For Co-Founder and CEO Benjamin Croc, the answer lies in localisation, strong client relationships, and a relentless focus on usability and AI integration.

On Open For Business, Benjamin shares BrioHR’s journey from tackling onboarding pain points to building a full-stack HR platform, and how they plan to use their $6.5 million Series A funding to scale regionally, deepen their product, and double down on AI.

We discuss:

How BrioHR localizes HR tech for Southeast Asian needs
Using AI to improve claims, job descriptions, and engagement
Business model, margins, and pathway to profitability
Lessons from their fundraising journey and Series A process
Growth targets, Series B goals, and long-term exit plans

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