Protech’s Road to 9-Figures: From Badminton to Pickleball

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12d ago 37:07

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How does a homegrown Malaysian badminton brand, with roots in 1980s shuttlecock manufacturing, scale to an eight-figure business with a presence in over 40 countries? For Absolute Protech Sports, the answer lies in branding, product innovation, and a deep understanding of what players want.

Founder and Managing Director Dato’ Ronnie Chong shares the four-decade journey of Protech. He discusses the transition from a family manufacturing business to a modern marketing and distribution powerhouse, and why they are making a significant bet on the meteoric rise of pickleball, but also why they’re looking into padel.

We discuss:

The strategy for growing from an 8-figure to a 9-figure business.
How to compete with global sports giants on quality and price.
Why Protech is betting big on pickleball as the "new social sport."
Product innovation, from hybrid shuttlecocks to pickleball floor mats.
Key lessons on organic growth, delegation, and building a brand.

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