Your brand still matters even when the world is on fire. This week, Whitney Alexandra returns on the podcast to unpack the necessary work of showing up online authentically, why your business needs Fabulous Fridays, and why getting back to in-person connecting and tactile hobbies is so important. It’s about building a brand that’s resilient, relevant, and ready for real connection.

Whitney Alexandra is a Performance Coach for top women entrepreneurs who want to create limitless wealth and a fabulous life beyond their wildest desires. She has spent the past 20+ years helping powerful business owners unlock their peak potential. Through her signature approach rooted in evidence-based performance coaching strategies, Whitney’s clients experience transformational shifts in a fraction of the time — often up-leveling every area of their lives and businesses in a matter of mere months. In 2023, Whitney was named a member of the prestigious Forbes Business Council. As a thought leader and contributor on this global platform, Whitney is focused on opening up higher-level conversations and connections to women entrepreneurs all over the world. ------------------------ In today's episode, we cover the following:

• What female entrepreneurs are struggling with today
• Showing up authentically online
• Courage vs. Confidence – Why business owners need both, especially now.
• Social Media Anxiety – Holding opposing truths in tough news cycles.
• Client mindset blocks
• Boundaries for creatives
• What would happen if social media disappeared today
• Fabulous Fridays – Rest as a strategy, not indulgence.
• Resisting performative posting
• Team conversations about brand values
• Offline connection
• Low-stakes creativity

---------------------- RESOURCES:

• Episode 138: 10x Your Biz and Build a Life You Love with Whitney Alexandra
• TEDx Anxiety as Fuel for Creativity with Sharon Dowell

----------------------- GUEST INFO: To learn more about Whitney and her coaching, follow her Instagram @WhitneyAlexandra and on Facebook @WhitneyInc and visit her website, WhitneyAlexandra.co ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard