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Episode 73: Mastering Podcast Guesting with Tom Schwab
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In this episode of the Marketing Dribble podcast, hosts Rob Boyle and Jonny Kenyon welcome Tom Schwab, a pioneer in podcast interview marketing. Tom shares his unique journey from running nuclear power plants to becoming a leader in podcast marketing. He discusses the importance of understanding your audience, the power of podcast guesting, and how to effectively measure the impact of podcast appearances.
The conversation also delves into common mistakes to avoid, the significance of personal branding, and empowering employees to represent the brand. Tom concludes with insights on the future of podcasting and the value of sharing knowledge.
Connect with Tom:
https://www.linkedin.com/in/iamtomschwab/
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