In this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon welcome Jordan Stachini, founder of co&co — a no-fluff, ROI-driven marketing agency based in Manchester. Together, they dive into the real meaning of conversions, why ROI isn't just about sales, and the importance of aligning sales and marketing teams for long-term success.

Jordan shares her insights on the critical role of strategy in marketing, how to manage stakeholder expectations, and the common mistakes businesses make when chasing conversions. The conversation explores how to measure the impact of marketing activities beyond direct revenue, how different channels like SEO and paid search require different approaches to conversion, and why balancing short-term wins with longer-term goals is crucial. They also discuss the full customer journey, the importance of post-sale follow-up, and practical ways to encourage repeat conversions.

Packed with no-nonsense advice and actionable tips, this is a must-listen for anyone serious about making their marketing efforts truly count.

Connect with Jordan: linkedin.com/in/jordanstachini