Alison Ver Halen is a Content marketer, SEO strategist, and author of "Content Marketing Made Easy," she combines human insight and writing talent to make impactful campaigns to build strong brands and brand authority.

In this episode you will learn the importance of understanding your target audience and creating a content strategy that meets their needs. You will hear about why blogging will benefit your business by improving SEO, building brand awareness, and establishing thought leadership.

Alison also shares her effective SEO strategies, how to effectively use subheadings, header tags and incorporate relevant keywords. We also discuss many different aspects of content marketing such as is AI good or bad for marketers, what makes good sales pages, insights on repurposing content, the value of owned audiences and the future of the marketing industry.

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How to Master Content Marketing: Audience, SEO, and AI with Alison Ver Halen

Key Takeaways

Understanding the target audience is crucial for creating a content strategy

Tools like SERPSTAT and AnswerThePublic can help with keyword research

Blogging improves SEO, builds brand awareness, and establishes thought leadership

Effective SEO strategies include creating high-quality, in-depth content and using relevant keywords

Understand your target audience and use their language in your content.

Repurpose your content across different platforms to reach a wider audience.

Focus on owned audiences, such as your website and email list, to have more control over your content distribution.

The strategy behind content marketing can be enjoyable and fulfilling.

AI can be a useful tool for generating content, but it should be used with caution and always checked for accuracy.

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