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151 Why search marketing needs to be part of your strategy with Claire Taylor

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Manage episode 413812799 series 2953118
Content provided by Lisa Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lisa Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Search Marketing, often referred to as SEO, can be tricky to use effectively in your business. However, with the right approach and persistence it can provide your business with leads for years to come.

Today’s guest, Claire Taylor, is a Digital marketing and SEO Strategist who has mastered the process of optimising her client’s websites to be found by their customers online. In today's episode she shares some examples of how effective SEO can be in generating leads for your business, as well as also sharing her personal health story about her autoimmune condition.

What You’ll Learn In This Episode

- How the role of SEO in business has changed in recent years and how this can be used to your advantage.

- Strategies to improve your SEO strategy for your business by using niching and specific search terms.

- Which tools can be used to start analysing your website traffic and optimising your website now.

- The differences between using social media advertising and SEO in your business.

- Real examples of the results that can be achieved by applying Search Marketing the right way.

Resources: - Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist

- Find all of Claire’s services at https://www.claire-taylor.co.uk/ - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

  continue reading

171 episodes

Artwork
iconShare
 
Manage episode 413812799 series 2953118
Content provided by Lisa Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lisa Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Search Marketing, often referred to as SEO, can be tricky to use effectively in your business. However, with the right approach and persistence it can provide your business with leads for years to come.

Today’s guest, Claire Taylor, is a Digital marketing and SEO Strategist who has mastered the process of optimising her client’s websites to be found by their customers online. In today's episode she shares some examples of how effective SEO can be in generating leads for your business, as well as also sharing her personal health story about her autoimmune condition.

What You’ll Learn In This Episode

- How the role of SEO in business has changed in recent years and how this can be used to your advantage.

- Strategies to improve your SEO strategy for your business by using niching and specific search terms.

- Which tools can be used to start analysing your website traffic and optimising your website now.

- The differences between using social media advertising and SEO in your business.

- Real examples of the results that can be achieved by applying Search Marketing the right way.

Resources: - Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist

- Find all of Claire’s services at https://www.claire-taylor.co.uk/ - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

  continue reading

171 episodes

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