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Episode 127 - When PR Meets AR: A Unique Crossover Between College Coursework and Adventure Racing

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Manage episode 484188053 series 2956469
Content provided by Brian Gatens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Gatens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This episode of The Dark Zone explores a creative partnership between a college classroom and the course. Students from Washington and Lee University’s Leading Public Relations Campaigns class teamed up with Adventure Addicts Racing to support the Adrenaline Rush Adventure Race. As part of their coursework, students developed and implemented real-world media strategies to promote the event, offering a fresh perspective on how adventure racing is experienced, marketed, and understood.

Throughout the project, the students gained knowledge of communication, storytelling, and the unique culture of AR. But they didn’t stop there, students also came away with practical recommendations for race directors looking to grow the sport and better engage new audiences. It’s a compelling conversation about where adventure racing is today and where it could go tomorrow.

Thank you for listening. If you like what you hear, please like, click, and subscribe on your streaming platform of choice. This helps spread the word about Adventure Racing and TDZ's role in elevating the sport.

Remember - You Keep Racing, and We'll Keep Talking!

Show notes:

https://www.adventureaddictsracing.com/

Sponsor Links:

https://www.ascendathletics.org/

https://www.adventuresignup.com/Race/IA/StrawberryPoint/WildDriftless

  continue reading

134 episodes

Artwork
iconShare
 
Manage episode 484188053 series 2956469
Content provided by Brian Gatens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Gatens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This episode of The Dark Zone explores a creative partnership between a college classroom and the course. Students from Washington and Lee University’s Leading Public Relations Campaigns class teamed up with Adventure Addicts Racing to support the Adrenaline Rush Adventure Race. As part of their coursework, students developed and implemented real-world media strategies to promote the event, offering a fresh perspective on how adventure racing is experienced, marketed, and understood.

Throughout the project, the students gained knowledge of communication, storytelling, and the unique culture of AR. But they didn’t stop there, students also came away with practical recommendations for race directors looking to grow the sport and better engage new audiences. It’s a compelling conversation about where adventure racing is today and where it could go tomorrow.

Thank you for listening. If you like what you hear, please like, click, and subscribe on your streaming platform of choice. This helps spread the word about Adventure Racing and TDZ's role in elevating the sport.

Remember - You Keep Racing, and We'll Keep Talking!

Show notes:

https://www.adventureaddictsracing.com/

Sponsor Links:

https://www.ascendathletics.org/

https://www.adventuresignup.com/Race/IA/StrawberryPoint/WildDriftless

  continue reading

134 episodes

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