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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Too many marketers treat intent data like X-ray vision – but it can’t actually tell you who’s ready to buy.
In this 5-minute Mid-Week Musing, we show how to replace guesswork with a practical signals framework that builds real sales timing intel through cataloguing.
You’ll learn:
+ Why intent scores create false positives (and how to spot them)
+ How sales cataloguing captures true buyer signals
+ The Signals → Catalogue → Feedback loop that aligns marketing and sales
Perfect for teams who want reliable signals – not synthetic data.
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🔗 Links + CTAs
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🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course
🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school
💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency
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🧑🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses
📺 YouTube: https://www.youtube.com/@theb2bplaybook
📩 Newsletter: https://theb2bplaybook.com/newsletter/
📚 Latest content: https://theb2bplaybook.com/
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00:00 Intent Data Lies: Why You’re Chasing Ghost Signals
00:40 The CRM “Hot Lead” That Wasn’t – False Positives Explained
01:20 Real Buyer Signals Start with Sales Cataloguing
02:15 Map Tools, Contracts & Decision Makers – Your Signal Checklist
03:20 Turn Intent into Insight: Signals → Catalogue → Feedback
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
https://theb2bplaybook.com/demand-generation-course
S07 E205 - The B2B Playbook
#b2b #b2bmarketing #intentdata #buyersignals #demandgeneration #marketingtips #theb2bplaybook #midweekmusings
225 episodes
