Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 519001720 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Most teams blame Predictable Revenue for broken outbound. The truth? The model wasn’t wrong — the market’s interpretation was.
In this 5-minute Mid-Week Musing, we unpack why Predictable Revenue went off track and show how small B2B teams can fix outbound in 2026 through market validation — not meetings.
You’ll learn:
+ Why Predictable Revenue got misused as a meeting-engine, not a validation system
+ How to catalogue your market to uncover real buying signals
+ A simple way to align sales and marketing around timing and handoffs
Perfect for small-team marketers and sales leaders ready to modernise outbound and build predictable revenue the right way.
-----------------------------------------------------
🔗 Links + CTAs
-----------------------------------------------------
🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school
🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course
💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency
-----------------------------------------------------
🧑🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses
📺 YouTube: https://www.youtube.com/@theb2bplaybook
📩 Newsletter: https://theb2bplaybook.com/newsletter/
📚 Latest content: https://theb2bplaybook.com/
-----------------------------------------------------
00:00 Why Predictable Revenue Wasn’t Wrong
01:14 Market Validation: The Fix for Outbound in 2026
03:12 How to Catalogue Accounts (Instead of Chasing Meetings)
05:08 Why Timing Beats Pressure in Modern Outbound
08:45 Systemising the Handoff: Turning Validation into Revenue
-----------------------------------------------------
👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
https://theb2bplaybook.com/demand-generation-course
S07 E207 - The B2B Playbook
#b2b #predictablerevenue #b2bmarketing #demandgeneration #outboundsales #theb2bplaybook #revenuearchitecture #croschool #collinstewart
226 episodes
