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What Districts Actually Want from EdTech Partners
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In this episode of All Things Marketing and Education, Elana sits down with Jeremy Dulle, Founder and President of Spring Rock Partners. With over 25 years of experience as a growth strategist, go-to-market advisor, and business developer, Jeremy brings a rare blend of EdTech expertise and Fortune 500 perspective to the table.
As funding tightens and districts face mounting pressure to streamline their tech stacks, EdTech companies must prove their value—fast. Jeremy shares practical, hard-earned insights on what sustainable growth looks like in today’s education landscape.
Together, Elana and Jeremy explore:
- The unique complexities of selling to school districts—and how to navigate them
- Why implementation is just as important as product innovation
- Common missteps EdTech companies make (especially when entering the space)
- What educators really care about—and how to earn their trust
- How to align business goals with district outcomes, not just flashy features
This conversation is a must-listen for EdTech leaders who want to build not just a product—but a true partnership with schools.
“If you're not tracking usage and providing impact, you're making it easy for districts to cut you.” – Jeremy Dulle
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