Lisa Lee from The Tasting Room on 9th is spilling the tea on what it takes to run a cozy wine bar in Myrtle Beach! She’s all about that hands-on learning vibe, diving headfirst into the restaurant scene without a prior background. We chat about the challenges she faced, like turning a sleepy downtown into a buzzing hotspot, all while keeping it family-friendly. Plus, Lisa opens up about teaming up with her business partner, Jamie, who’s got the culinary chops to match Lisa’s hospitality flair. It’s a fun mix of dreams, wine, and a sprinkle of local charm—so grab your favorite glass and settle in for some juicy insights!