In this episode of the Built to Last show, Megan engages in an insightful dialogue with Jenna Larson, founder of GroupTrack CRM. They explore how Jenna developed this tool to manage social media client interactions, stemming from her own experiences.

Their conversation emphasizes the importance of genuine engagement in today's business landscape, especially within Facebook groups, where building trust is crucial. Jenna shares strategies for nurturing leads through personalized outreach and effective community engagement.

They address common concerns around implementing GroupTrack CRM, highlighting its user-friendly onboarding process. This episode provides valuable insights on adapting to changing buyer psychology and cultivating lasting business relationships in a dynamic marketplace.

HIGHLIGHTS:

4:29 The Birth of GroupTrack CRM

7:59 Navigating Imperfection in Business

9:43 Building Community with Purpose

12:55 The Power of DMs

14:47 Understanding Buyer Psychology

20:22 Adapting to Changes in the Market

22:43 Automation vs. Personal Touch

26:36 Cultivating Engagement in Groups

32:25 Overcoming Tech Overwhelm

36:50 When to Invest in GroupTrack

CONNECT WITH JENNA:

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LinkedIn | Instagram | Facebook | Book a Call | Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course