Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to building a sustainable brand.

In today’s episode, I coach Sara, the owner of Sara Hynes Designs, on how to create a thriving business by identifying a niche, understanding her ideal customer, and building a strong brand foundation.

We also tackle one of the biggest challenges for creative entrepreneurs and product bosses, alike,—finding clarity in her product offerings. We explore why narrowing your focus to a specific product category can enhance your market presence and how brand consistency builds long-term customer trust.

By the end of this episode, you’ll walk away with actionable insights to help you refine your brand, connect with the right customers, and set your business up for success. Whether you’re just starting or looking to level up, you’ll have the tools to create products that resonate emotionally with your buyers and strategies to build a business that’s not just creative—but profitable. Let’s dive in!

Resources:

• Learn more about Sara Hynes Design here.
• Follow Sara’s journey on Instagram.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

• Website: theproductboss.com
• Instagram: @theproductboss

• Schedule your free demo with Katana here and make inventory management a breeze.
• Ready to dive into email marketing? Get started for free now with Klaviyo.