GMH EU: Booking Trends, Rates & What’s Next for STR Distribution

Good Morning Hospitality

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1d ago 29:31

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In this special GMH EU x STR mashup, Leo Walton and Wil Slickers team up live from Denver during the STR Hospitality Summit to tackle some of the most pressing cross-Atlantic hospitality topics.

From Airbnb’s evolving stance on quality and guest expectations to Expedia Group’s layoffs and the growing impact of AI on operational efficiency, the duo dives into how booking patterns, guest behavior, and short-term rental value are shifting in both Europe and the U.S.

They unpack what it means to hold your rate, build meaningful guest experiences, and the opportunity of being the destination—not just the accommodation.

Plus, they touch on the recent acquisition of Finca Mallorca by Holidu, the future of distribution beyond OTAs, and why this summer could make or break the M&A scene in STR.

Tune in for candid insights, conference energy, and a few good laughs.

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The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content.

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