In this episode, I'm going to share ideas to help you balance it all as a business owner (and Why 2026 needs a more strategic approach).

Balancing online marketing, offline visibility, events, networking, confidence, budgets and growth can feel overwhelming for business owners. In this episode, I share a strategic and honest conversation about how to approach events and networking in 2026, without burnout, hype or wasted investment.

Drawing on 28 years of experience in branding, marketing and event hosting, I break down how to evaluate networking events, exhibitions and speaking opportunities through the lens of return on investment, brand alignment, visibility and social impact. We explore why networking isn’t about elite rooms or titles, the power of horizontal and vertical connections, and how to choose spaces that genuinely support your business growth.

If you’re planning to attend, exhibit, speak or host events next year and want to be seen, visible and intentional about where you show up, this episode will help you make smarter, more confident decisions.

For details on the next cohort of the Visible, Seen & Paid online coaching programme, connect with me here:

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