If you’ve ever launched a website or video and walked away, this one’s for you. No worries, we’re not judging! It’s a common trap to fall into, and when you ignore it, it quickly becomes a pain to update. But in today’s world, where your brand story is always in motion, marketing needs to be treated as an ongoing, strategic effort. In this episode, we’re making the case for retainer-style budgets and maintenance models that reflect how content actually works: continuously, iteratively, and in partnership. We explore how consistent investment leads to better outcomes, more efficient use of time and resources, and greater flexibility when the unexpected happens. Planning for ongoing care keeps your tools from becoming outdated, your messaging fresh, and your brand infrastructure responsive. It’s not just about having a polished launch — it’s about keeping things healthy, aligned, and ready for what’s next.