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30. Recruiting parents and students to meet enrollment goals with Laura Rudolph of Transylvania University
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In this episode, you’ll hear from Laura Rudolph who is the Director of Enrollment Communication at Transylvania University, a private liberal arts university in Lexington, Kentucky.
You'll hear her discuss:
- how they impact enrollment through strategic communication to parents
- why it's essential to use both data and individual interactions to inform a strategy
- how they embody their small-school approach in campus visits
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